Privacy Policy

OVERVIEW

Reverie Company does business as Moongchi.com. Throughout this Privacy Policy, “Moongchi,” “we,” “us,” and “our” refer to Reverie Company d/b/a Moongchi.com.

Moongchi operates an online marketplace and related website, content, features, tools, products, and services to provide customers with a curated shopping experience (collectively, the “Services”). The Services may include products offered by independent designers, brands, and other merchants (“Third-Party Sellers”), as well as products sold directly by Moongchi.

Moongchi is powered in part by Shopify, which enables us to provide certain commerce functionality within the Services.

This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit, access, use, or make a purchase or other transaction through the Services, communicate with us, or otherwise interact with Moongchi.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy will control with respect to those matters.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to an individual or household, as defined by applicable law.

Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to an identifiable individual.

Depending on how you interact with the Services, where you reside, and applicable law, we may collect or process the following categories of personal information:

Contact Information

Including:

• Name
• Billing address
• Shipping address
• Email address
• Telephone number

Account Information

Including:

• Username
• Password or authentication credentials
• Account preferences
• Saved settings
• Wishlist or saved-item information

Transaction and Shopping Information

Including:

• Products viewed
• Shopping cart activity
• Wishlist activity
• Purchases
• Returns
• Exchanges
• Cancellations
• Order history
• Seller associated with a transaction

Payment and Financial Information

Payment information may be collected and processed directly by Shopify, payment processors, financial institutions, and other payment service providers.

Moongchi may receive payment-related information necessary to process and manage transactions, such as:

• Transaction amount
• Payment status
• Payment method type
• Authorization or confirmation information
• Refund information
• Transaction identifiers

We do not necessarily receive or store the full payment card information processed by our payment service providers.

Communications

Including information you provide when:

• Contacting customer support
• Requesting a return or refund
• Making a complaint
• Exercising a privacy right
• Communicating with Moongchi or a Seller through the Services

Device and Technical Information

Including:

• IP address
• Browser type
• Device type
• Operating system
• Network information
• Cookie identifiers
• Advertising or similar identifiers
• Other device or online identifiers

Usage Information

Including information about:

• How you access the Services
• Pages or products you view
• Navigation activity
• Searches
• Interactions with products or Sellers
• Features used
• Dates and times of interactions
• Referring or exit pages

Inferences and Preferences

We may derive preferences or other inferences from your shopping activity, purchases, saved items, browsing behavior, and interactions with the Services for purposes such as improving the Services and providing relevant product recommendations.

SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources:

Directly From You

Including when you:

• Create an account
• Place an order
• Contact customer service
• Request a return or refund
• Submit a review
• Exercise a privacy right
• Otherwise provide information to us

Automatically Through the Services

Including through:

• Cookies
• Pixels
• Local storage
• Server logs
• Similar tracking technologies

From Shopify and Service Providers

Including service providers that help us operate the Services, such as:

• Hosting providers
• Payment processors
• Fraud prevention providers
• Analytics providers
• Customer support providers
• Shipping carriers
• Fulfillment providers

From Third-Party Sellers

A Seller may provide us with information related to a transaction, fulfillment, return, customer service issue, or other marketplace activity.

From Business and Marketing Partners

We may receive information from advertising, analytics, social media, or other business partners where permitted by applicable law.

HOW WE USE PERSONAL INFORMATION

Depending on your interaction with Moongchi, we may use personal information for the following purposes.

Provide and Operate the Services

We may use personal information to:

• Create and manage your account
• Process transactions
• Facilitate payments
• Process orders
• Arrange shipping
• Provide fulfillment
• Facilitate returns and exchanges
• Process refunds
• Provide customer support
• Maintain wishlists and preferences
• Display relevant products
• Provide product recommendations
• Communicate order and account information

Marketplace Transactions

For products sold by Third-Party Sellers, we may use personal information to facilitate the transaction between you and the applicable Seller.

This may include sharing limited personal information with the Seller when reasonably necessary for:

• Order fulfillment
• Shipping
• Returns or exchanges
• Customer service
• Fraud prevention
• Compliance with legal obligations

We seek to limit Seller access to personal information to what is reasonably necessary for the applicable transaction or marketplace function.

Marketing and Advertising

Subject to applicable law and your choices, we may use personal information to:

• Send promotional emails
• Provide marketing communications
• Measure advertising effectiveness
• Personalize advertisements
• Display relevant products or promotions
• Understand marketing performance

You may opt out of promotional email communications at any time using the unsubscribe link provided in those communications.

Personalization and Improvement

We may use information about your activity to:

• Remember preferences
• Improve site navigation
• Recommend products
• Develop new features
• Improve the customer experience
• Understand how customers use the Services

Security and Fraud Prevention

We may use personal information to:

• Authenticate accounts
• Detect suspicious transactions
• Prevent fraud
• Investigate misuse
• Protect customers and Sellers
• Secure the Services
• Identify malicious or unlawful activity

Communications

We may use personal information to:

• Respond to inquiries
• Provide customer service
• Communicate about orders
• Address disputes
• Send important account or policy notices

Legal and Compliance Purposes

We may use personal information to:

• Comply with applicable laws
• Respond to valid legal requests
• Comply with subpoenas or court orders
• Maintain tax and accounting records
• Investigate legal claims
• Enforce our Terms and policies
• Protect the rights, property, and safety of Moongchi, Sellers, customers, or others

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties for legitimate business purposes, including the following.

Shopify

We share information with Shopify as necessary to operate and improve commerce functionality and provide the Services.

Third-Party Sellers

When you purchase a product offered by a Third-Party Seller, we may provide that Seller with personal information reasonably necessary to:

• Fulfill the order
• Ship the product
• Handle a return or exchange
• Provide transaction-related customer support
• Meet applicable legal obligations

We seek to limit information provided to Sellers to what is reasonably necessary for these purposes.

Third-Party Sellers are required under applicable marketplace agreements and policies to use personal information received through Moongchi only for authorized transaction-related or legally required purposes and not for independent marketing or unrelated customer solicitation.

Service Providers

We may disclose information to service providers that perform services on our behalf, including:

• Payment processing
• IT and hosting
• Cloud storage
• Fraud detection
• Customer support
• Analytics
• Shipping
• Fulfillment
• Returns processing
• Email services

Advertising and Marketing Partners

Subject to applicable law and your privacy choices, we may disclose certain information to advertising, analytics, or marketing providers in order to:

• Measure advertising
• Personalize marketing
• Understand site activity
• Improve campaigns

Some of these activities may be considered a “sale,” “sharing,” or use for targeted advertising under certain U.S. state privacy laws.

At Your Direction

We may disclose information when you:

• Direct us to do so
• Request a service that requires disclosure
• Use a third-party integration
• Connect a social media feature
• Otherwise consent to disclosure

Affiliates and Corporate Transactions

We may disclose information:

• Within our corporate group
• In connection with a merger
• Financing
• Acquisition
• Reorganization
• Sale of assets
• Bankruptcy
• Similar corporate transaction

Legal and Safety Reasons

We may disclose information when reasonably necessary to:

• Comply with applicable law
• Respond to lawful government requests
• Enforce our Terms or policies
• Investigate fraud
• Protect Moongchi
• Protect Sellers
• Protect customers
• Protect the rights or safety of others

THIRD-PARTY SELLER USE OF CUSTOMER INFORMATION

Third-Party Sellers may receive customer information only where reasonably necessary to perform marketplace-related functions.

Information received through Moongchi should not be used by a Seller for unrelated purposes such as:

• Building an independent marketing database
• Sending unrelated promotional email
• Sending unrelated promotional text messages
• Marketing products outside the transaction without appropriate consent
• Selling or disclosing customer information for unrelated purposes

Seller obligations relating to customer information may also be governed by separate Seller or Vendor agreements and applicable law.

Where Moongchi provides fulfillment or other services that make disclosure of certain customer information to a Seller unnecessary, we may restrict or limit the Seller’s access to such information.

RELATIONSHIP WITH SHOPIFY

Portions of the Services are hosted, supported, or enabled by Shopify.

Shopify collects and processes personal information regarding your access to and use of the Services in order to provide and improve commerce functionality.

Information submitted through the Services may be transmitted to Shopify and to service providers located in countries other than where you reside.

Shopify may also process information from your interactions with Moongchi together with information from other merchants and Shopify services to provide certain enhanced commerce, fraud prevention, analytics, personalization, and advertising functionality.

In circumstances where Shopify determines the purposes and means of processing certain personal information, Shopify may be independently responsible for that processing.

You may review Shopify’s applicable consumer privacy policy and privacy portal for additional information regarding Shopify’s processing practices and available privacy rights.

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies and similar technologies to operate, understand, improve, secure, and market the Services.

These technologies may include cookies, pixels, local storage, software development kits, and similar identifiers.

Cookies may fall into categories such as:

Strictly Necessary

Used to:

• Operate checkout
• Maintain security
• Save session information
• Authenticate accounts
• Provide essential site functionality

Preferences and Functionality

Used to:

• Remember settings
• Maintain preferences
• Improve convenience

Analytics

Used to:

• Understand site usage
• Measure traffic
• Identify performance issues
• Improve the Services

Marketing and Advertising

Used to:

• Measure advertising
• Provide relevant advertisements
• Understand campaign performance
• Support personalized marketing

Where required by applicable law, you may manage certain cookie, advertising, analytics, and data-sharing preferences through Your Privacy Choices or other consent tools made available through the Services.

SALE, SHARING, AND TARGETED ADVERTISING

Moongchi does not sell personal information for monetary consideration.

However, certain uses of cookies, analytics tools, advertising technology, and marketing partners may be considered a “sale” or “sharing” of personal information, or processing for targeted advertising, under certain U.S. state privacy laws.

Where applicable, you may have the right to opt out of such activities.

You may exercise applicable opt-out rights through Your Privacy Choices or by contacting us at privacy@moongchi.com.

GLOBAL PRIVACY CONTROL

Where required by applicable law, Moongchi recognizes and processes supported browser-based opt-out preference signals, including Global Privacy Control (“GPC”), as requests to opt out of applicable sale, sharing, or targeted advertising activities.

The effect of a GPC signal may depend on the browser, device, jurisdiction, and applicable law.

THIRD-PARTY WEBSITES AND LINKS

The Services may contain links to websites, platforms, applications, or services operated by third parties.

Moongchi does not control the privacy or security practices of unaffiliated third parties.

If you follow a third-party link or use a third-party service, the privacy policies and terms of that third party will apply.

Information that you choose to disclose publicly or through social media or other public or semi-public platforms may be accessible to other users or third parties.

The inclusion of a link does not by itself constitute an endorsement of the third party’s privacy practices.

CHILDREN’S DATA

The Services are not intended for use by children who are not legally permitted to independently use the Services under applicable law.

We do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to Moongchi in circumstances where consent or collection was not legally permitted, you may contact us at privacy@moongchi.com to request appropriate action, including deletion where required.

We do not knowingly sell or share personal information of individuals under 16 where such activity would require authorization under applicable law.

SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no security system or method of transmission over the Internet can guarantee absolute security.

You should take reasonable steps to protect your account credentials and should not share passwords or other access credentials with unauthorized persons.

Avoid sending sensitive or confidential information through unsecured communication channels.

RETENTION OF PERSONAL INFORMATION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Maintain accounts
• Process and document orders
• Provide customer service
• Manage returns and refunds
• Prevent fraud
• Meet tax and accounting obligations
• Comply with applicable law
• Resolve disputes
• Enforce contracts and policies

Retention periods may vary depending on the type of information, nature of the transaction, legal requirements, and legitimate business needs.

When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you reside, you may have some or all of the following rights.

These rights may not be absolute and may be subject to exceptions under applicable law.

Right to Access or Know

You may have the right to request information about personal information we maintain about you.

Right to Delete

You may have the right to request deletion of personal information, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive certain personal information in a portable format.

Right to Opt Out of Sale or Sharing

Where applicable, you may have the right to opt out of the sale or sharing of personal information.

Right to Opt Out of Targeted Advertising

Where applicable, you may have the right to opt out of processing of personal information for targeted advertising.

Right to Limit Certain Uses

Where required by applicable law, you may have additional rights concerning the use or disclosure of certain categories of personal information.

Marketing Preferences

You may unsubscribe from promotional email communications using the unsubscribe option provided in those emails.

Even if you unsubscribe from promotional communications, we may continue to send non-promotional communications relating to:

• Orders
• Returns
• Account activity
• Security
• Legal notices
• Customer service

Exercising Your Rights

You may exercise applicable privacy rights through:

Your Privacy Choices

or by contacting:

privacy@moongchi.com

We may need to verify your identity before fulfilling certain requests.

Where permitted by applicable law, you may designate an authorized agent to submit a request on your behalf.

We will not discriminate against you for exercising privacy rights provided by applicable law.

INTERNATIONAL DATA TRANSFERS

Moongchi operates an international marketplace and uses service providers, technology platforms, Sellers, and fulfillment providers that may operate in different countries.

As a result, personal information may be transferred, stored, or processed outside the country or jurisdiction where you reside.

Such recipients may include:

• Shopify
• Payment processors
• Cloud and hosting providers
• Analytics providers
• Shipping or fulfillment providers
• Third-Party Sellers where necessary for a transaction

When personal information is transferred internationally, we take steps appropriate to the circumstances and applicable law.

Where legally required, we may rely on recognized transfer mechanisms such as contractual safeguards, adequacy decisions, or other lawful transfer mechanisms.

COMPLAINTS

If you have concerns or complaints regarding how Moongchi processes personal information, please contact:

privacy@moongchi.com

Depending on where you reside, you may have additional rights to appeal certain privacy decisions or lodge a complaint with an applicable privacy or data protection authority.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in:

• Our Services
• Marketplace operations
• Technology
• Privacy practices
• Legal requirements
• Regulatory requirements

When we update this Privacy Policy, we will update the “Last Updated” date.

Where required by applicable law, we will provide additional notice regarding material changes.

CONTACT

For questions about this Privacy Policy, our privacy practices, or to exercise an applicable privacy right, contact:

privacy@moongchi.com

Reverie Company d/b/a Moongchi.com 600 E. Washington Blvd., Unit C-22 Los Angeles, CA 90015